Of course, one must be cautious about the results of one poll and a lead that is within the range of sampling error. However, it does seem that there are many voters who regard the standards row as more than a storm in a Parliamentary teacup as George Eustice tried to suggest over the weekend to the dismay of many in his own party.
It has been pointed out that it would be even more worrying for the Conservatives if sleaze was not the driving factor here. One note of caution: the fieldwork was done before the Paterson story broke. It may just be that the Government is running out of good news.
By simple repetition Labour may be able to cut through its narrative of 'Tory sleaze' and 'one rule for them and one for the rest of us.'