Interesting focus group report on Red Wall voters: https://ukandeu.ac.uk/research-papers/understanding-the-red-wall-politics-and-identity-in-the-new-electoral-battlegrounds/
As the report freely admits, the results were affected by the time they were undertaken. The attachment of new Conservative voters to the party seems to be shallow, but they will not necessarily revert to Labour but may seek another party to support.
There was little understanding of what 'levelling up' meant and scepticism when it was explained.
