A younger Dave Cameron meets Worcester Woman. The real Worcester Woman was somewhat younger, in her mid-thirties, she worked part-time, had children and drove a Ford Mondeo.
In the course on Economics and Politics I taught for several years with my great colleague Ben Lockwood, we spent two weeks on the Downs theory of the median voter and the subsequent literature. As a shorthand, one might say that spatial models like that of Downs have lost popularity relative to valence models which lead to a greater emphasis on leadership competence, although a methodological problem is that spatial positioning may affect assessments of leaders.
Journalists have engaged in a search for the median voter. At one time it was the anonymous 'Worcester Woman', but in 2010 it was 'Motorway Man' with a specific voter in the constituency of Ed Balls being named. In 2015 the garland went to 'Cautious Cathy' from Nuneaton, a 35-year old mother.
A new study by Professor Paul Webb suggests that voters may be more to the left than we assumed: Left leaning
If I was teaching the module again next year, we would certainly look at this new evidence.