Thursday, 1 June 2017

Labour's moderate pitch

I have now received the Labour and Liberal Democrat election leaflets for Warwick and Leamington. The cover photo of the Labour manifesto is initially a little puzzling as it contains a picture of two men, but it is not clear which of them is the candidate. However, turning over the page it is apparent that one is a 'local folding bike inventor.' Perhaps the subtle message here is that Jeremy Corbyn should get on his bike.

For there is no picture of Jezza or mention of his name. The overall message is that the candidate, county councillor Matt Western, is a moderate. He is pictured with a local business owner (a greengrocer) and reference is made to his 24 years of management experience with Peugeot. The candidate also makes it clear that he doesn't support Brexit in a constituency that voted Remain.

Nick Solman's leaflet emphasises the dangers of 'extreme hard Brexit'. There is a prominent photo of unimpressive leader Tim Farron. The candidate himself is photographed in front of the Pump Rooms and Warwick Castle.

Warwick and Leamington is a constituency that should have some potential for the Lib Dems, but they have never come close to realising it. For the Lib Dems more generally, only 7 per cent of the electorate voted Remain and select Brexit as their most important issue.

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