The Conservatives regard Samantha Cameron as a secret weapon they can unleash in the run up to the general election and she has given an interview in which she talks about Dave's irritating habits: Samantha This is evidently all good populist stuff as Radio 5 picked 'irritating habits' as their text theme this morning.
Various reports have suggested that Sam is not all that keen on politics and there have even been claims that she might have voted for New Labour in the past. Private Eye mocks her as Lady Veronica Starbogling in line with their 'toffs' theme, but she comes across as a modern and personable woman.
It all helps to humanise Dave and present him as something else than a 'Tory toff'. Mind you, Sarah Brown is no slouch either. Whoever wins we hopefully won't go back to the days when Cheri Blair regarded herself as First Lady.